

Columbia and Juneau County Rest Areas on I-39/90/94 Otherwise, WisDOT continues with its Rest Area literature distribution program as outlined below. The Rest Areas in Beloit, Kenosha and La Crosse that are designated Travel Wisconsin Welcome Centers described above, will provide literature distribution at no charge to the industry based on their guidelines. Wisconsin Department of Transportation (WisDOT) Rest Area Brochure Distribution Policy This co-branding gives Tourism an opportunity to market, mobile apps, and social media vehicles to valuable qualified customers.The marketing buy is based on visitor traffic, the same way outdoor advertising is based on impressions. Tourism has invested in a marketing buy through its advertising agency that creates a co-branded presence at the TWWCs.WisDOT is responsible for building and maintenance costs at the four TWWCs located at rest areas.TWWCs distribute approved brochures to visitors at no charge to the state’s travel and hospitality industry.DMOs supply knowledgeable and friendly staff to welcome travelers and help them plan their visit.Visitors receive a much needed service when they cross the state border at eight key locations.Key Highlights of the Travel Wisconsin Welcome Center Partnership This partnership is a win-win situation for the state, its visitors and the tourism industry, providing valuable information to travelers along their trip. Travel Wisconsin Welcome Centers (TWWC) are the result of a partnership between Travel Wisconsin, local Destination Marketing Organizations (DMO) and in some cases the Wisconsin Department of Transportation (WisDOT). Operated by Superior/Douglas County CVB About the Travel Wisconsin Welcome Center Partnership Superior - Douglas County Welcome Center on US Hwy 53 Operated by the Prairie du Chien Area Chamber of Commerce Prairie du Chien Regional Tourism Center US Hwy 18 Operated by Platteville Area Chamber of Commerce Platteville Visitor Information Center near US Hwy 151 Marinette Travel Wisconsin Welcome Center on US Hwy 41 Operated by La Crosse Area CVB Non-Interstate Locations La Crosse Area Travel Wisconsin Welcome Center on I-90 Kenosha Area Visitor Information Center on I-94 Designated Travel Wisconsin Welcome Centers Interstate Locationsīeloit Travel Wisconsin Welcome Center on I-39/90 Not all centers will distribute all approved brochures. Display and storage space are limited in some locations and will impact their decisions about ordering. We ask that you hold off on shipping brochures to centers until the center staff contacts you with their request.

Tourism notifies the TWWC staff once brochures are approved. If you’re interested in submitting your brochure or guide for approval, first please review the TWWC Literature Distribution Guidelines and Procedures. Brochure Approval Processīrochures distributed at the TWWCs must be approved by Travel Wisconsin. Wisconsin destinations, tourism associations, attractions and events are eligible to apply. Distributing your brochure at TWWCs provides your business with another way to connect with travelers. The Travel Wisconsin Welcome Centers (TWWC) listed below distribute approved travel and hospitality brochures at no charge to the industry. About Us Our Team Tourism Secretary Scheduling Requests Regional Tourism Specialists Staff Directory Tourism Deputy Secretary Our Advisors Wisconsin Council On Tourism Agendas & Minutes Bylaws Diversity, Equity, Accessibility, & Inclusion Committee Joint Effort Marketing Grant Committee Marketing Committee Meetings & Conventions Committee Outdoor Recreation Committee Sports Marketing Committee Tourist Information Center Committee Our Plan Arts Board Travel Promotion Brand Strategy Shared Brand Promise Statewide Marketing Strategy Campaign Toolkit Seasonal Marketing Plan Events Co-Op Opportunities Image & Video Library Event & Business Listings Publications And Distribution Research Economic Impact Partner Toolkit Industry Resources Grants Grants Annual Report Joint Effort Marketing (JEM) Grant Program Frequently Asked Questions Ready, Set, Go! (RSG) Grant Program Tourist Information Center (TIC) Grant Program Meetings Mean Business! (MMB) Grants Program Webinars & Trainings Destination Assessments Wisconsin Governor’s Conference on Tourism Travel Wisconsin Email Communications Meetings & Conventions Sports Welcome Centers Travel Wisconsin Logo Guidelines National Travel and Tourism Week Outdoor Rec Office
